The NHS is a vital resource if we fall ill - but who is working to stop people falling ill in the first place?

That's why we've set up Health Action Campaign.

As we all know prevention is better than cure. With more focus on prevention we could:

• Save millions of people from avoidable illness – and both them and their families from avoidable suffering.
• Reduce the current pressure on hospitals and GP practices.
• Help keep the NHS financially sustainable.

 We'd welcome your support to help achieve this. 

Our Aims

  • To make healthy choices the easy choices for people – by making healthier food and drink more widely available, by increasing opportunities for mental and physical exercise and by continued initiatives to make it easier to stop smoking and to keep alcohol consumption to reasonably safe levels.
  • A greater focus on child health – because what happens to us in the early years of life from conception onwards can influence our health and our weight for years to come.
  • Greater support for those at risk – to avoid health inequalities being carried forward from one generation to another.
  • A true National HEALTH Service, which gives higher priority to preventing people from falling ill, not simply treating them once they fall ill.

Our Partners

  • We're a member of the Obesity Health Alliance - a coalition of over thirty organisations who have joined together to fight obesity. 
  • We're working with Pro Bono Economics - who are helping us undertake health economics research into the food industry.
  • We're helping advise SugarWise, a new kitemark scheme for food and drink low in free sugars.
  • We're also working with King's College London, Goldsmith's University and Kingston University - on research into health behaviour change.