We campaign for more action to tackle preventable illnesses.

More focus on prevention could save millions of people from suffering avoidable illness, reduce pressure on hospitals and GPs and keep the NHS affordable. 

We'd welcome your support to help achieve this. 

Action needed

  • Make healthy choices the easy choices for people – for example by making healthier food and drink more widely available, by increasing opportunities for mental and physical activity and by continued initiatives to make it easier to stop smoking and to keep alcohol consumption to reasonably safe levels.
  • More focus on child health – because what happens to us in the early years of life from conception onwards can influence our mental and physical health for years to come.
  • Greater support for those at risk – to avoid health inequalities being carried forward from one generation to another.
  • A true National HEALTH Service, which gives higher priority to preventing illness, not simply treating it.

Our Partners

Our Research

  • When, why and how people make health-behaviour changes - to help encourage more people to make healthy lifestyle choices.
  • The health and economic implications for the UK of mass producing 'junk food' - as part of our campaign to encourage the government and the food industry to ensure the UK becomes a world leader in producing healthier food. 
  • What can be done to reduce the risk of mental illness, as 1 in 4 people experience a mental health problem each year according to the NHS.
  • What employers can do to support the mental and physical health of their staff - because healthier staff are good for business and good for the nation's health.