We campaign for more action to tackle preventable illnesses.
More focus on prevention could save millions of people from suffering avoidable illness, reduce pressure on hospitals and GPs and keep the NHS affordable.
We'd welcome your support to help achieve this.
A country where we live longer, healthier lives – because everyone recognises and acts on the principle that prevention is better than cure, including the government and the NHS.
To encourage everyone who can (including government, businesses, employers and the NHS) to make healthy choices the easy choices for people – and to encourage ordinary people to make this a personal and political priority.
Why this matters
We need to bridge the divide in the nation’s health – so that, wherever you are born, and whatever your race, gender or social class, you’ll have a good chance of living a long and healthy life – recognising and acting on the principle that prevention is better than cure.
This will also help free up our potential - with more people able to contribute positively, more actively and for longer.
- Make healthy choices the easy choices for people – for example by making healthier food and drink more widely available, by increasing opportunities for mental and physical activity and by continued initiatives to make it easier to stop smoking and to keep alcohol consumption to reasonably safe levels.
- More focus on child health – because what happens to us in the early years of life from conception onwards can influence our mental and physical health for years to come.
- Greater support for those at risk – to avoid health inequalities being carried forward from one generation to another.
- A true National HEALTH Service, which gives higher priority to preventing illness, not simply treating it.
- We're a member of the Obesity Health Alliance - a coalition of over forty organisations who have joined together to fight obesity.
- Were also a supporting member of the Children & Young People's Mental Health Coalition - as our research has shown the importance of the early years and childhood for long term mental health
- We have been working with King's College London, Goldsmith's University, and Kingston University on research into health-behaviour change.
- When, why and how people make health-behaviour changes - to help encourage more people to make healthy lifestyle choices.
- The health and economic implications for the UK of mass producing 'junk food' - as part of our campaign to encourage the government and the food industry to ensure the UK becomes a world leader in producing healthier food.
- What can be done to reduce the risk of mental illness, as 1 in 4 people experience a mental health problem each year according to the NHS.
- What employers can do to support the mental and physical health of their staff - because healthier staff are good for business and good for the nation's health.
How you can help
Do you believe that when it comes to health, prevention is better than cure? Do you agree that we need to give higher priority to prevention in the UK? If so, we'd welcome your support.
You can help us by:
- Volunteering - as a researcher, a blogger, a campaigner or a fundraiser
- Encouraging your family, friends and colleagues to support our work and to spread the word
- Making a Gift Aided donation - we're an entirely voluntary organisation, so we have very few 'overheads' to cover and the money we receive can go straight to help us research and campaign to reduce preventable illness.
To find out more contact us at firstname.lastname@example.org