Our vision  

A country where we can live longer, healthier lives – instead of our health often being a postcode lottery.

Our mission   

To encourage everyone who can (including government, businesses, employers and the NHS) to make healthy choices the easy choices for people – and to encourage ordinary people to make healthy choices a personal and political priority.  

Our guiding principle

Prevention is better than cure.

Why this matters

We need to bridge the divide in the nation’s health. For example, women in Richmond upon Thames enjoy an average of 70 years of their life in good health but their counterparts in Tower Hamlets just 55.6 years.

Living in a less affluent area shouldn’t mean you’re likely to die younger and spend more years in poor health. Wherever you are born, and whatever your background, you should have a reasonable chance of living a long and healthy life.

Recognising that prevention is better than cure is key to achieving this. More focus on prevention could save millions of people from suffering avoidable illness, reduce pressure on hospitals and GPs and keep the NHS affordable. 

This will also help free up potential - with more people able to contribute positively, more actively and for longer. 

Our Long Term Priorities

  • Make healthy choices the easy choices for people – by making healthier food and drink more widely available, by increasing opportunities for mental and physical activity (including in the workplace), by encouraging active communities, and by continued initiatives to make it easier to stop smoking and to keep alcohol consumption to reasonably safe levels.
  • More focus on child health – because what happens to us in the early years of life from conception onwards can influence our health and our weight for years to come.
  • Greater support for those at risk – to avoid health inequalities being carried forward from one generation to another.
  • A true National HEALTH Service, which gives higher priority to preventing people from falling ill, not simply treating them once they fall ill.