Why we need a campaign 

'Preventative illnesses are overwhelming the NHS; illnesses caused by obesity, smoking, alcohol and lack of exercise.' 

All Party Parliamentary Group on Primary Care and Public Health 2013


1. The NHS is a vital resource if we fall ill – but isn’t a National Health Service. 95% of health resources in the UK are committed to providing a medical service i.e. treating people when they fall ill or have an accident. Only 5% of its resources are committed to maintaining health i.e. stopping people falling ill in the first place - and that proportion is reducing as Public Health funding is cut. 

2. This means the NHS could become financially unsustainable, even with the additional funding promised by government. The demands on it, from more older people, more lifestyle related illness and increasing patient expectations are currently rising more rapidly than the funding available. Not to mention the rising cost of drugs, medical technology and new hospitals and medical centres.

3. That’s why we need more focus on helping people stay healthy. That’s good for them, their families and their employers. It is also good for the NHS - as it gives doctors and nurses more time to provide the best possible treatment for those who do fall ill. And it is good for the government too, as it keeps the NHS affordable and therefore possible to maintain as a service freely available to everyone who needs it.

If we think about it we’d probably all agree with this assessment. However, achieving it will take: 

• A recognition that we need to give health a higher priority 
• Action to achieve this
• Campaigning if needed, to secure the necessary changes

Hence our Health Action Campaign.


Health Action Campaign

Health Action Campaign launched in 2015 to encourage more action to tackle preventable illnesses - including those caused by smoking, excessive alcohol consumption, poor diet and lack of exercise. We believe that everyone has a part to play in creating a healthier UK, including the government, businesses, employers more generally, health professionals and the public.

Given rising levels of mental ill-health, not least among children and young people, we believe that action is also needed to reduce the preventable causes of mental illness.

We're a not-for-profit organisation made up of expert volunteers from a range of backgrounds, including medical science. Our Annual Review 2017 - 2018 explains more about our work.

Here's What action is needed to help more people live long and healthy lives in the UK.


How you can help 

Do you believe that when it comes to health, prevention is better than cure? Do you agree that we need to give higher priority to prevention in the UK? If so, we'd welcome your support. 

You can help us by: 

  • Volunteering - as a researcher, a blogger, a campaigner or a fundraiser
  • Encouraging your family, friends and colleagues to support our work and to spread the word 
  • Making a Gift Aided donation - we're an entirely voluntary organisation, so we have very few 'overheads' to cover and the money we receive can go straight to help us research and campaign to reduce preventable illness.  

To find out more contact us at info@healthactioncampaign.org.uk



Michael Baber MBA, FRSPH 

Christine Megson BA, DMS

Kayhan Nouri-Aria PhD FRCPath

Maggie Pringle MLitt 


Medical Adviser

Ali Mahta MD  


Diet & Nutrition Advisers

Hannah Kurian MSc 

Nicole Musuwo MSc


Campaigns Adviser

Abigail O'Reilly MA Cantab MCIPR


Social Media Adviser

Kate Herbert BA


Health Research and Development Team

Naomi Adams MA

Natasha Airey BSc

Helen Casewell MSc

Ruth Davies MA

Alice Gough B Nursing

Julia Haas MSc

Lesley Hulmes MA, PG Dip Psych

Sophie Izzard MSc

Ellen Ji PhD

Dasa Kokole MSc

Chloe Lee MSc

Laura Meade MSc

Robert Milne PhD

Hong Pham MA

Nicola Revington MA

Miguel Rodrigues MSc

Karen Rollins BA

Nikita Sinclair MSc

Elizabeth Walters BSc

Daniela Wilkes PhD



Health Action Campaign is a not for profit limited company - number 10753014, recognised as a charity by HMRC 

Health Action Campaign, Dalton House, 60 Windsor Avenue, London, SW19 2RR

www.healthactioncampaign.org.uk                    info@healthactioncampaign.org.uk

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